About Us

Our Brand Story

Kare Kraft is more than just a jewellery brand, it’s a celebration of elegance, culture, and self-expression. Our pieces are inspired by the beauty and vibrancy of traditional Indian craftsmanship, designed to empower women to feel confident and radiant at every occasion.

We believe that jewellery is not just an accessory, but a reflection of the woman who wears it; bold, beautiful, and timeless. At Kare Kraft, we aim to make you feel extraordinary, whether you're walking down the aisle, attending a celebration, or simply adding that perfect final touch to your outfit.

Whether it's the intricate jhumkas, stunning chaandbalis, delicate danglers, or bold cocktail rings, each handcrafted piece at Kare Kraft is meticulously created to add a touch of glamour to your wedding, party, or everyday look.

Jewellery Collection
Vision of Elegance

Our Vision

Our vision doesn’t stop with jewellery. Kare Kraft is a lifestyle brand that will evolve, bringing you a curated collection of fashion and accessories that embody elegance, versatility, and grace, designed for the modern woman who embraces both tradition and trend.

Our Craft

Born from a passion for handcrafted artistry and an unwavering commitment to quality, Kare Kraft started as a dream to bring Indian jewellery into the hearts and homes of women everywhere. Kare Kraft is a blend of the old and the new, preserving traditional craftsmanship while infusing modern sensibilities, offering pieces that are both timeless and on-trend. Each piece is handcrafted by skilled artisans who take pride in creating something that will be cherished for years to come.

Our jewellery pieces are more than just adornments; they are heirlooms in the making, crafted with care and attention to detail. Drawing inspiration from Indian heritage, every design is thoughtfully curated to create timeless elegance. From intricate motifs to contemporary interpretations, our jewellery is an embodiment of the stories and culture of India, designed to be worn by women who embrace their roots and their individuality.

Handcrafted Jewellery

About The Founder

Reena Kalra is the founder of Kare Kraft, a brand born out of her lifelong love for fashion and a desire to create something meaningful. At 50, she decided to chase her dreams, embarking on a journey to design and craft exquisite jewellery that celebrates the beauty and richness of Indian culture.

With a background in design and an unwavering commitment to quality, Reena brings a personal touch to every piece, ensuring that each design is unique, elegant, and versatile. Her mission is simple: to make women of all ages and sizes feel beautiful, confident, and empowered, with jewellery that speaks to their soul and enhances their natural grace. Drawing inspiration from global travels, architectural forms, and the subtle beauty found in nature's simplest elements, she began designing pieces that embodied both timelessness and contemporary relevance. What started as sketches in a well-worn notebook evolved into a collection that resonated with those seeking mindful adornment.

Reena's vision for Kare Kraft is to create a brand that evolves beyond jewellery, embracing a lifestyle of elegance, grace, and empowerment.

Through her journey, she hopes to inspire women everywhere to embrace their inner strength and express themselves fearlessly. Today, our founder remains deeply involved in every aspect of Kare Kraft, from design conception to material selection, from production partnerships to customer experience. "I believe the things we choose to wear and surround ourselves with should have purpose and presence. They should feel like extensions of ourselves—enhancing our days without demanding attention. This is the essence of Kare Kraft: pieces that care for you as much as you care for them."

Our Promise

To you, our community, we promise:

Quality that speaks through simplicity rather than shouts through extravagance. Designs that honour your individuality while providing the canvas for personal expression. A commitment to growing thoughtfully, never sacrificing our values for quick expansion. A continued celebration of those quiet moments when you feel most authentically yourself. Join us as we craft not just products, but companions for your journey, pieces that care for you as much as you care for them. This is more than fashion; this is Kare Kraft.

Promise of Quality